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Our Philosophy

Home is where the heart is

Homes are where memories are made and legacies are built. At iSTEEL, we understand that a home is more than just a structure; it’s where families enjoy moments together, flourish and share happiness. This is why we craft steel that is built to protect and endure for generations.

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Home is where the heart is

Homes are where memories are made and legacies are built. At iSTEEL, we understand that a home is more than just a structure; it’s where families enjoy moments together, flourish and share happiness. This is why we craft steel that is built to protect and endure for generations.

View our products
  • The iSteel Promise

    We believe that the foundation of a home should inspire confidence. With iSTEEL, you can trust that the steel in your house is designed to safeguard your family and preserve your cherished memories.

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  • Protection forever

    iSteel is more than just a building material. It serves as the backbone of homes, offering strength and security to families

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  • Your family deserves the best

    Your family deserves the best

    Inspired by the dreams of Indian families, we are dedicated to producing steel that adheres to the highest quality standards. Each day, we strive to improve these standards to ensure that your home is built with the best.

    View our products

  • The iSteel Promise

    We believe that the foundation of a home should inspire confidence. With iSTEEL, you can trust that the steel in your house is designed to safeguard your family and preserve your cherished memories.

    Get in touch

  • Protection forever

    iSteel is more than just a building material. It serves as the backbone of homes, offering strength and security to families

    View our products

  • Your family deserves the best

    Inspired by the dreams of Indian families, we are dedicated to producing steel that adheres to the highest quality standards. Each day, we strive to improve these standards to ensure that your home is built with the best.

    View our products
  • Leading the way
  • Knowledge shared is trust gained
  • Playing it fair, in a tough world
  • Setting the bar higher
  • Our environment. Our responsibility
  • Journeys are always better with companions

  • The iSteel Promise

    1

    Leading the way

    To create, innovate and surge ahead consistently over the years, requires an undaunting spirit and ample perseverance. iSteel has pioneered products and marketing processes and set golden standards for the industry to follow.

    Established the first extensive dealer network in the South.

    Introduced the first ready-made steel offering.

    Achieved NABL certification for the first steel manufacturing facility in the south.

    Pioneered the first commercial-scale galvanized TMT bar in South India.

  • The iSteel Promise

    2

    Knowledge shared is trust gained

    We empower customers with knowledge to help them make informed decisions. We collaborate with nationally acclaimed experts on quality construction methods. Through curated platforms, we highlight the importance of using good steel.

    Partnered with Anna University to run Engineer meets.

    Collaborated with industry experts like Mr. Pugazhendhi (EX.DIR IZDA), Mr. Venugopal (Former CTO, TATA Steel), Mr. AR Santhakumar (Former Emeritus Professor, IIT Madras).

    Engineer meets by Mr. AR Santhakumar on good construction practices.

    Engaged dealers with successful entrepreneurs to inspire and guide their business growth.

  • The iSteel Promise

    3

    Playing it fair, in a tough world

    Healthy competition brings out the best in us. We believe that integrity and good business practices in a highly competitive world always give our pursuits a great sense of purpose.

    Compete on merit without celebrity endorsements.

    Uphold non-negotiable integrity.

    Maintain transparency in all communications.

  • The iSteel Promise

    4

    Setting the bar higher

    We are committed to continuous innovation and improvement across our products and services. We push boundaries to find better solutions in enhancing productivity and strengthening our organizational capabilities.

    iSTEEL XLS bars provide 17% higher corrosion resistance, proven by the National Metallurgical Laboratory, Jamshedpur.

    Offer micro-alloyed steel enhanced with copper, nickel, and chromium.

    Availability of corrosion-resistant steel (CRS) as an off-the-shelf product.

  • The iSteel Promise

    5

    Our environment. Our responsibility

    We believe a better tomorrow begins with conscious choices today. Nearly 70% 
of our plant electricity comes from wind energy.Our new Xtra Life Steel extends construction life by 17%, reducing overall steel consumption.

    Meet energy needs through renewable sources.

    Achieved GreenPro Certification.

    Educate customers about reuse and recycling through initiatives like the Diary concept.

  • The iSteel Promise

    6

    Journeys are always better with companions

    Our dealers are valued partners in our growth journey. Together, 
we create enriching, collaborative experiences. Our business practices 
are designed to benefit our dealers and, ultimately, our customers.

    Ensure consistency in pricing with no day-to-day fluctuations.

    Maintain long-term associations with channel partners.

    Provide career counseling for dealers' children.

Real steel, real stories

  • The key factor is that there are no other brands to compare with iSTEEL

    C Saravanan

    Steel Mart, Viruthunagar

  • Overall iSTEEL is an excellent product, and well known among customers for their quality.

    Sri Krishnaa Traders

    Sivakasi

  • Speaking of iSTEEL, their standard is so high that a lot of customers will even wait and purchase only iSTEEL and not any other brands from us

    MM Firm

    Tirunelveli

    Trusted by the best